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A free introductory 12-hour course with practical training
A free 12-hours course that will introduce you to creative methods that help solve problems and come up with new bold ideas
Register now
the power of methods
Creative thinking
What you will learn
You will learn how to use сreative methods — a set of tools that allow to structure the process of finding an idea and creating a solution.
Rethinking your customer experience with empathy
Design Thinking
Famous engineering technique based on invention research
Theory of inventing (TRIZ)
Tools for designing new social forms
Methods for creating provocative ideas
How to combine different tools for specific problem and find the best
CRAFT
Lateral thinking
Methods synthesis
Programm

Monday, June 13

14:00—16:00 (GMT+4)

Monday, June 13

14:00—16:00 (GMT+4)

Design thinking

Wednesday, June 15

14:00-16:00 (GMT+4)

Wednesday, June 15

14:00-16:00 (GMT+4)

Theory of inventing (TRIZ)

Monday, June 20

14:00—16:00 (GMT+4)

Monday, June 20

14:00—16:00 (GMT+4)

CRAFT

Wednesday, June 22

14:00—16:00 (GMT+4)

Wednesday, June 22

14:00—16:00 (GMT+4)

Lateral thinking

Monday, June 27

14:00—16:00 (GMT+4)

Monday, June 27

14:00—16:00 (GMT+4)

Synthesis of methods
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How it’s going to work
We briefly introduce you to the creative methods and tools
In teams of 5-6 you’ll apply them to reinvent or create a product with our help
Your guides to creative methods
Anna Ershanskaya
Marketing Manager at Pernod Ricard with 15 years of experience. Has worked with more than 50 local and global brands and sub brands. Design-thinking practicioner
Danil Morozenko
More than 10 years in marketing, ex-head of brand and communication design at Yandex.Food, helped to form an inhouse agencies in Condé Nast and other brands. Lateral thinking ambassador
Basil Lebedev
Founder and CEO of IKRA Group. The author of the creative methodology CRAFT. Co-owner of the media Cossa.ru, creative agency RED KEDS, member of the club of entrepreneurs Equium.
Daria Ilishkina
Psychologist, researcher-analyst, instructional designer. A researcher in motivation in learning at the University of Maastricht. Co-author of CRAFT/ ed methodology in education.
Lena Skorobogataya
Product strategist, consultant, coach. Has been managing teams and business units for 8 years. Has launched IT products on the international market, reengineered production processes in IT with a multiple increase in profits.
Answer our questions to sign up for the course
Register now
Key take-aways
1
A set of new creative methods you can share with you team or use for reinventing your product
2
Networking and knowledge exchange with like-minded professionals in education, fintech, product development from different countries
3
An experience of creating new ideas, reinventing products and services in a way you haven’t done before
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IKRA, 2022
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