Creative thinking the power of methods

A free introductory 12-hour course with practical training

A free 12-hours course that will introduce you to creative methods that help solve problems and come up with new bold ideas

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the power of methods

Creative thinking

What you will learn

You will learn how to use сreative methods — a set of tools that allow to structure the process of finding an idea and creating a solution.

Rethinking your customer experience with empathy

Design Thinking

Famous engineering technique based on invention research

Theory of inventing (TRIZ)

Tools for designing new social forms

Methods for creating provocative ideas

How to combine different tools for specific problem and find the best

CRAFT

Lateral thinking

Methods synthesis

Programm

Monday, June 13

14:00—16:00 (GMT+4)

Monday, June 13

14:00—16:00 (GMT+4)

Design thinking

Wednesday, June 15

14:00-16:00 (GMT+4)

Wednesday, June 15

14:00-16:00 (GMT+4)

Theory of inventing (TRIZ)

Monday, June 20

14:00—16:00 (GMT+4)

Monday, June 20

14:00—16:00 (GMT+4)

CRAFT

Wednesday, June 22

14:00—16:00 (GMT+4)

Wednesday, June 22

14:00—16:00 (GMT+4)

Lateral thinking

Monday, June 27

14:00—16:00 (GMT+4)

Monday, June 27

14:00—16:00 (GMT+4)

Synthesis of methods

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How it’s going to work

We briefly introduce you to the creative methods and tools

In teams of 5-6 you’ll apply them to reinvent or create a product with our help

Your guides to creative methods

Anna Ershanskaya

Marketing Manager at Pernod Ricard with 15 years of experience. Has worked with more than 50 local and global brands and sub brands. Design-thinking practicioner

Danil Morozenko

More than 10 years in marketing, ex-head of brand and communication design at Yandex.Food, helped to form an inhouse agencies in Condé Nast and other brands. Lateral thinking ambassador

Basil Lebedev

Founder and CEO of IKRA Group. The author of the creative methodology CRAFT. Co-owner of the media Cossa.ru, creative agency RED KEDS, member of the club of entrepreneurs Equium.

Daria Ilishkina

Psychologist, researcher-analyst, instructional designer. A researcher in motivation in learning at the University of Maastricht. Co-author of CRAFT/ ed methodology in education.

Lena Skorobogataya

Product strategist, consultant, coach. Has been managing teams and business units for 8 years. Has launched IT products on the international market, reengineered production processes in IT with a multiple increase in profits.

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Key take-aways

1

A set of new creative methods you can share with you team or use for reinventing your product

2

Networking and knowledge exchange with like-minded professionals in education, fintech, product development from different countries

3

An experience of creating new ideas, reinventing products and services in a way you haven’t done before

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IKRA, 2022

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